Project Spotlight

By Hand is a brand new lookbook-style magazine focused on a community of makers each issue. Launching with the Portland, Oregon issue in fall 2016, the publication's creator and editor was facing a time crunch when it came time to launch the website and ecommerce effort.

While I recommended Shopify as the ideal platform, in order to expedite the launch, the we ultimately decided to launch to site on Squarespace and integrating essential PayPal buttons, with an eye to potentially moving the site to a more robust ecommerce platform if the business's needs change. Because time was of the essence, we also created a temporary landing page that enabled the client to gather email addresses and create pre-launch buzz.


Project Details


  • Website design on Squarespace

  • Blog setup & design

  • Color palette development

  • Typography development

  • Temporary landing page for pre-launch buzz


  • Creative & art direction

  • Sitemap development

  • MailChimp newsletter design & setup

  • Search Engine Optimization

  • Client training


  • Platform selection
  • PayPal integration
  • Auto-responder/email setup
  • Shipping rate consulting
  • Policy advising